Programmatic Media Buying
Programmatic media buying suite of solutions encompasses an intertwined and well synchronized DSP (Demand-side platform), Ad exchanges and SSP (Supply – Side platform). However, this is easier said than done. To unlock the true potential of programmatic advertising to the fullest, one needs to be well-versed with the different facets of buying platforms. Moreover, a network/ marketplace of DSP or Ad exhange cannot be set overnight. It takes extensive experience backed by strong capabilities & growing network of platforms and Ad exchanges . As DSP provides buying of ad impressions across websites, mobile and app, however it has to be organically synchronized with real target group denominations with respect to; age, gender, geography and buying preference. The capability lies in understanding the maneuvering of single UI for narrow segmentation of audience across platforms and data exchanges. The cache data and cookies that provide the framework of programmatic buying is key to be mastered basis the viewership targets. As you may not choose the platforms or websites for? however it’s imperative to address this framework in precision to get better results. Once you have a classified segmentation – the social, web, video and mobile platforms are then synchronized to deliver desired results.